Dear Bad Christian,
Why are you bombarding us with reminders everyday about the release of your new book. I get it.
Love in Jesus,
Speaking the Truth In Love Believer
Dear Speaking the Truth In Love,
Look at your salutation. What else would you expect from a Bad Christian? But the truth is that over 300,000 new books and editions will be printed in the United States this year. Even if you narrow the field to those published by the leading Christian publishing houses the number is around 6,000 titles. It is easy to get lost in the flurry of books that hit the shelves every week. An author like Max Lucado will automatically get prime shelf space when he publishes a book every other day. Oops…Max just published another book while I was writing this blog.
When a book like Stay comes out from a relatively unknown guy like me you have about 60 days to make a mark or be relegated to bargain bins and half-price shelves. I simply do not have a large enough platform (regular followers) to merit a bookstore keeping Stay on the shelves if it is not generating fairly regular sales. The old saying that you only have one chance to make a good first impression is more true in publishing than most endeavors.
So that is why I have asked, cajoled and even begged you to buy a copy of Stay and to spread the word to others. I have shamelessly used cute pictures of my dogs to try and get your attention about the book. 
Doggone it! Did it again. Sorry.
If a book generates early buzz online sellers like Amazon, Barnes and Noble, and Christian Book Distributors will be more likely to “suggest” the book to shoppers. Brick and mortar stores will make sure to have copies in stock and might display the book more prominently. Publications will take note and publish reviews. The window of opportunity is short so please forgive me if it has been a bit much for you.
I am winding down the frenetic launch phase of the book. I will be getting back to writing my usual blend of sporadic wit and random wisdom. So take heart in the news that you will soon be able to read my posts without being dogged (sorry again) by book promos. Until then, would you please order your copy or gift copies soon? Please? Pretty please? Good boy! Good Girl! 
Blessings and grace,
Dave
Your Resident Bad Christian and Annoying Marketeer
Tammy
I just got done listening to your book Stay on audio from my library. I choose it because I am a overly crazy dog lover so I went for the picture and didn’t even really notice what it was truly about. First off as I turned it on I was thrilled it was a Christian book how did I miss that?? I’d say 99% of the time that’s all I listen to. But I felt I was running out of Christian books options so I just went scrolling and liking stuff that caught my eye. And of course a dog will do that every time:) nothing like a dog to fill your life with pure joy or in my case 3 as I have in my life. I don’t understand people like my husband who can take or leave animals especially dogs. I’ve told him before if he ever goes through a tough medical thing he’s going to wish he had a relationship with a dog. And then I get your book and there’s exactually what I was talking about months ago. So glad your wife beat her cancer. I lost my dad to that horrible stuff over 5 years ago. His greatest bday gift ever was going to be in Jesus’s arms on his 67 bday though. But it was a horrible battle to watch and experience. Anyway I wish I had a pen and paper from the beginning because your book was amazing and it would of been a great note taker book and I don’t even take notes. I knew God gave me my passion for dogs for a reason now I need to open my eyes to the Godly truths that they show us daily. Thank you so much for writing this book. Passionate about Christ and dogs!!!! Tammy
Dave Burchett
Thank you Tammy for the kind words and encouragement!
Larry Whitlock
Enjoyed STAY. It started slowly but boy did it pick up steam. You hit a home run.
Steve goss
Christianbook.com has it on back order. I don’t know whether that means that their supply has flown off the shelves and they can’t get more, or whether they are waiting for some critical mass of orders before they go get some.